We saw the problem up close. We decided to act.
ADVICE was born from a simple observation: thousands of young Moroccans have brilliant ideas, real motivation, a genuine desire to build something. But they lack tools, networks, and sometimes just someone who believes in them.
So we created the association we wished we'd found at the beginning. Not another organisation with nice speeches — a field team, committed, that trains, supports and connects those who want to build a greener, fairer economy.
Our values — not words, actions
Inclusion
No matter where you come from, what region or background — you belong here.
Sustainability
We build for tomorrow. Every project we support, we ask: is this good for the planet?
Innovation
We test, adapt, reinvent. Our tools evolve because the field constantly evolves.
Transparency
We say what we do, we do what we say. Our accounts, decisions, impact — all shared.
Excellence
We don't accept "good enough". Every training, every coaching must truly change something.
Why Morocco needs ADVICE now
These numbers aren't just statistics. They're faces, stories, talents waiting for a chance.
of Moroccan youth are not working and not in training. Not for lack of will — for lack of access.
of small businesses disappear before 3 years. Often for reasons that proper training could have prevented.
young people join the job market every year. Many without a safety net, compass, or network.
entrepreneurship rate — a number that can double if we give young people the right tools.
Who runs ADVICE?
A team of committed volunteers, each expert in their field, all driven by the same conviction.
The President
Carries the vision, represents the association, builds meaningful partnerships.
The Secretary
Keeps the house in order — admin, legal, institutional memory.
The Treasurer
Manages finances with rigour and transparency. Every dirham counts.
Want to join or support us?
Volunteer, trainer, partner or just curious — there's a place for you here.
Let's talk →