For whom?

Wherever you are in your journey, we have something for you

Student, aspiring entrepreneur, woman ready to launch, resident of a remote region... ADVICE adapts to your reality — not the other way around.

18–35 years

You have an idea. We help turn it into a project.

Been circling an idea for months? Want to start but don't know where to begin? That's exactly who we exist for.

  • Full ADVICE Kit from day one
  • Individual coaching with a mentor
  • Access to the right network
  • Support toward first funding
Students · Bac+1 → PhD

Degrees are great. Real skills are better.

Public speaking, AI tools, project management — skills universities don't always teach, and recruiters love.

  • Soft skills and self-confidence
  • Practical AI tools (NotebookLM, etc.)
  • Research methodology and writing
  • Coaching for final year projects
Women · All ages

Women who build things change everything. We support them.

Programs designed with and for women — in cities and rural areas alike. Because female entrepreneurship doesn't need pity, it needs resources.

  • Training tailored to your context
  • Access to dedicated funding
  • ADVICE women entrepreneurs network
  • Support for cooperative creation
Rural areas · 18–45 years

Green entrepreneurship doesn't stop at city limits.

We come to you. Training caravans, content in Darija, field support — because distance should never be an obstacle to ambition.

  • Regional caravans across Morocco
  • E-learning in Darija, accessible anywhere
  • On-the-ground support
  • Local green cooperative support
Trainers & Organisations

Already training people? Train them even better with our tools.

The ADVICE Kit is built to be adopted, adapted, passed on. Join our network and multiply your impact.

  • Full ADVICE Kit access under licence
  • Train-the-Trainer programme
  • Ready-to-use educational resources
  • National ADVICE trainer network
Businesses & SMEs

You've started. We help you go further.

Growth, digitalisation, market access — once you've launched, the challenges change. We're here for that stage too.

  • Personalised strategic advice
  • Targeted B2B networking
  • Access to Morocco SME programmes
  • Support with regional CRIs
The ADVICE Kit

7 steps from idea to reality

Each module is a concrete step on your entrepreneurial journey. No hollow theory — just practical, hands-on, real-world content.

  1. Dare to Entrepreneurship — the mindset that changes everythingBefore the tools, there's the mindset. We work on your relationship with failure, risk-taking, and self-confidence. The first obstacle is often in your head.
  2. My idea, my vision, my legal structureWe demystify it all: sole trader, LLC, cooperative... You leave knowing exactly which structure to choose and why.
  3. Understanding money — so you never run outFixed costs, cash flow, budgets, taxes — we make it all simple, concrete and actionable starting tomorrow.
  4. Managing my team and my business day to dayHow to motivate, delegate, track your numbers without losing sleep. Management is a learnable skill.
  5. Finding funding for my projectA complete map of what's available in Morocco — who funds what, for whom, how to apply, what criteria to meet.
  6. Selling and getting noticedMarketing without a huge budget, social media, structured word-of-mouth — how to find your first clients and keep them.
  7. My Business Plan — the document that opens doorsWe guide you step by step to write a BP that convinces funders, partners, and yourself.

Where would you like to start?

Write to us and we'll guide you toward the programme that truly fits you.

Let's go →